6 Tips To Increase Online Sales With Magento

The e-commerce market is expanding at a fantastic rate. Revenue from e-commerce in 2024 is expected to exceed US$4,110 billion! Companies hoping to grab some of that revenue need to ensure they are using the best e-commerce platform for their needs and using it to their advantage.

With many e-commerce platforms vying for attention, which is right for you? The choice for an increasing number of US companies inevitably comes down to Magento. But once you chosen Magento as the tool to give you a competitive edge, how do you get the best value from it?  

Global Triangles has built a solid reputation as a Magento expert, helping customers in the US. Here are 6 tips from them to increase your sales with Magento.

Why Magento?

Magento is considered one of the top e-commerce platforms on the market. This robust e-commerce platform is used by many well-known US brands, such as Puma, American Express, Ford, Puma, Xerox, as well as Hermes, Bulgari, Liverpool FC and many more elsewhere. The list is long and contains some surprising iconic US companies.

It is open-source, which means it is very flexible. There is a large community of users to provide help and suggestions. Many extensions are available to enhance and increase the functionality of the core system. 

Magento is usable out of the box. But its genius is how a store owner can bend it to their will! Each online store needs to be unique. The market is fiercely competitive. Users' expectations change rapidly. 

Magento is supremely flexible. If the standard functionality can't match your unique needs, one of the thousands of extensions or plugins should. If your requirements are still a one-off, then how Magento code is written is a significant advantage.

Using PHP and SQL makes it easy to make user-specific changes. This combination is among the most common, giving you access to many qualified developers. However, for the vast majority of users, this is not needed.

Backed by Adobe and a certification process that ensures you know you are using qualified staff and developers (if needed), Magento comes in two formats, one of which is free to use!

One of Magento's strengths is its ability to handle very large and complex online stores. While it can compete well with smaller, less flexible e-commerce platforms such as Shopify and WooCommerce, these cannot cope well with large numbers of product types and very high volumes.

Conversely, if you are selling just a few books or a small number of craft items, smaller platforms may be ideal.

Tip #1 Make Your Content Count

There is no question that content is vital to winning online sales. Studies have shown it, and you know it from your own experience when buying something online. Your store must provide reliable information presented in an accessible format that engages and builds trust.

Why? Most online buyers will visit several stores before making a purchase. How you engage with the buyer is crucial to your success. Quality is important. If your site is riddled with typos and inaccurate or vague information, do you really expect a buyer to add their card details? Would you?

Know why people want your products. Understand what they will be used for and what benefits they bring the user. Then, expand on those. Make them prominent, attractive and necessary!

Today, information is king, with high-quality photos and helpful videos of queens and princesses!

Tip #2 Create the best Customer Experience 

Although it should be obvious, many online stores ignore the importance of the customer experience. People may want to buy from you, but they want to enjoy the experience rather than grapple with meaningless steps or provide unnecessary information.

Sadly, many online stores still make buying more difficult than it should be. 

Buying should be straightforward and uncomplicated. The steps should be crystal clear, and the information should be concise yet meaningful. Buttons should be unmistakable, and menu navigation should be intuitive, not complicated. None of this is rocket science.

Going one step further, could you create offers to tempt your buyer to add more to their cart? Do some of your products naturally go together? For example, a printer might have offers on ink cartridges. Meat from a grocery store might be linked to veg offers. Such links should be clearly worded and very tempting. Offers like this are also an excellent way to build brand loyalty. 

A good indicator of poor user experience, aside from no sales, is high cart abandonment. Tools can be used to analyze where and when a cart was abandoned. Investigate the root cause and fix it. The customer experience may need regular reviews and tweaking to keep it at the highest level.

Tip #3 Add an AI Chatbot to your E-commerce Store 

AI chatbots are now a fixed part of the e-commerce landscape. They can assist customers throughout the buying cycle. Chatbots can help with queries, guide buyers through the purchase, and suggest further purchases. Magento is well-suited for an AI chatbot integration.

Cart abandonment is the bane of e-commerce. In some stores, it can be as high as 70% or worse. By using AI chatbots in various ways, the impact can be eased. Simple actions like sending reminders or offering incentives may be enough to steer the buyer back to the purchase. Starting a ‘conversation’ to quell the buyer’s concerns might be enough to convince the buyer to complete the purchase.

A much-publicized report by Juniper Research a few years ago suggested that retail sales from chatbot-based buyer interactions were expected to reach $112 billion by 2023. That figure has undoubtedly grown significantly since then.

Tip #4 Boost your SEO Performance

SEO enables your online store to appear higher in search results than your competitors. Who doesn’t want that?

Magento is superbly SEO optimized out of the box and comes with many standard features such as a robots.txt file, site mapping, and redirection options. But to get the best SEO performance, there are tweaks you will want to make.

One is to adjust the navigation. Google uses bots to search and index every website. Due to the complexity of e-commerce stores with large numbers of stock and products, the way Google indexes could create a confusing navigation path—for the search engines, not your buyers. It is good to make your store as easy as possible to navigate for the search engines so they can better rank your site.

Similar issues arise from multiple products with similar, often almost identical, descriptions. Using the right cataloging will enable search engines to understand your site better, which can only help boost your ranking.

These are not customer-user experience-based changes. These suggestions are purely to assist the search engine bots in ranking your store.

If these tweaks seem confusing, they don’t have to be. This article from Moz breaks down the steps for you:  Guide to Magento SEO.  Or you can contact an SEO expert with Magento experience like Global Triangles for assistance.

Tip #5 Using Magento’s AI Product Recommendation feature

It is a feature of online buying that potential customers have a rough idea of what they want, but they also want to browse. This activity is much like they would do in a physical store, wandering the aisles for inspiration!

A great feature of this e-commerce platform is the Magento Product Recommendation tool. Using Adobe Sensei, Magento analyzes customer behavior using a complex algorithm. 

This AI tool will review the previous browser and purchase history to make suggestions. These suggestions will take into account previous cart abandonment. Through this behavioral analysis, Magento presents customers with suggestions for products that are most likely to appeal to them. The net result will be an increase in conversion to a sale.

The Product Recommendation tool allows the store owner to customize the recommendation to suit the store’s brand.

Tip #6 Make Checkout Quick and Easy

A complicated or slow checkout will result in lost sales. A frustrated customer will abandon their cart. The good news is that you can improve the Magento checkout process in several ways to minimize abandonment and improve conversions.

It's vital to limit the number of questions you ask a buyer during the payment process unless the information is absolutely necessary. For instance, do you really need to know their telephone number? If they're purchasing virtual goods, do you need their physical address? 

Some checkouts resemble university admission forms. It's no wonder such checkouts cause buyers to give up.

Here are a few suggestions:

- Use a single-page checkout to make the process faster and smoother. 
- Add a guest checkout to reduce the time the buyer spends entering data.
- Auto-address, auto-suggestion, or predictive text options can speed up the buying process.
- Using a Progress bar lets the buyer know how close they are to completing the purchase.

Ensure your payment gateways work. Don't assume they worked last year, and they still do today. They probably do, but you could lose valuable sales if the process is flawed for any reason. 

The speed of the checkout process may slow down unnoticed. This problem can creep up on store owners but subtly affect conversions.

Unleash the full power of Magento

These are six easy ways to improve your sales with Magento. There are more. Loading speed of the pages is important. Responsiveness is now a critical feature of any online store. These are all ways your store can shine in the increasingly competitive online market.

You can make the changes yourself. Magento is a relatively easy platform to work on with minimal technical skills at one level. But to be truly competitive, to be the store where buyers end up spending their money, you may need expert advice.

Global Triangles has a team of Adobe accredited Magento experts and developers that can assist you. Tell us how we can help you. We’ve recently assisted one customer to save over US$50,000 a year in licensing fees and complete integration work in record time.

Increase your sales with Magento and Global Triangles!

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