Magento

Shopify

WooCommerce

Best for:

Businesses with many products and categories that want complete control of their e-commerce shop

Small and medium businesses that have a lot of SKU’s and want everything working out of the box and want it managed by a non techie person

Small businesses using WordPress that only have a few products

Not for:

Small businesses that only have a few products to offer

Businesses that want complete control or have thousands of categories and SKU’s

Businesses that don’t useWordPress

Pros:

Has a powerful free version

Very user friendly

Free (with paid version of WordPress)

Fully customizable

Uncomplicated content management system

Fully customizable

Better SEO

Drag & Drop website builder

Only pay for what you need

Ready “out of the box” - most key functions you will want are ready to go with no extensions or plugins needed

Cons:

Generally you will need support from developers to take advantage of the power of Magento

Only has a paid for option and it can quickly get expensive for bigger sites

Doesn’t work with the free version of WordPress

More restrictive - especially with things like checkout options

You need to take control of security issues, it’s not don’t for you

Key features:

Mobile friendly

Yes

Yes

Yes

Analytics

Yes

Yes - but can’t be customized

Yes

Scalability

Yes

Limited

Limited

Direct support

Paid version

Yes

No

Ease of use

No

Yes

Yes - for basic e-commerce site

Customizability

Yes - with support from developers

Restrictive

Yes - with knowledge of coding

Multiple websites

Yes

No

No

Mobile admin app

No

Yes

No